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AI带货须亮明“身份”_我的网站

一 |     The United Nations Educational, Scientific and Cultural Organization (UNESCO) has increased its targeted assistance for emergency education response and recovery in Lebanon to 1.8 million U.S. dollars, as the organization's Director-General, Khaled El-Enany, reaffirmed its commitment to supporting the country during his first official visit.    According to a UNESCO statement issued Thursday, the additional assistance includes a 1-million-U.S.-dollar grant from the Global Partnership for Education to strengthen national education planning and build a more resilient education system in Lebanon.    During his visit, El-Enany met with Lebanese President Joseph Aoun, Parliament Speaker Nabih Berri, Prime Minister Nawaf Salam, Culture Minister Ghassan Salameh, and other government officials.    El-Enany also visited the ancient Phoenician city of Tyre in southern Lebanon, recently placed on UNESCO's List of World Heritage in Danger. He announced 100,000 dollars from the Heritage Emergency Fund for damage assessment, emergency stabilization, and protection of archaeological remains.    The visit also saw the signing of a memorandum of understanding with the Lebanese government to strengthen cooperation through 2029, according to the statement.                    。

二 |     近日，一短视频平台正式实施《短视频带货场景AI应用规范》，要求若带货短视频应用AI技术辅助创作，创作者必须在发表时主动添加AI标注，且确保AI生成的内容必须与实际一致；对于未按规定标注的账号，平台将对违规视频限制分发。此举进一步规范了相关业态，引发人们关注。近年来，随着人工智能行业的快速发展，内容生成的技术门槛大幅降低，提高了工作质效、丰富了文娱生活。但与此同时，一些商家借技术之利，行牟利之事。比如，用数字人冒充真人，虚构产品使用效果；运用AI技术换脸换声，假借“名人主播”代言；等等。这些行为对人们产生了误导，损害了消费者利益。平台强制标注AI生成属性，旨在增强人们对AI内容的辨识度，保障消费者知情权，让消费者看清来源、理性判断。对商家而言，清晰透明的标注是合规标尺，诚信经营是不可逾越的底线。不加标识的AI带货内容，不仅易滋生夸大宣传、虚假营销等乱象，还会挤压原创作者和优质商家的生存空间，导致“劣币驱逐良币”。商家应转变观念，与其挖空心思钻营包装伎俩，不如扎扎实实做好产品、做优服务、做强品牌，助力营造良好的直播带货生态。对平台而言，强化对AI带货等新业态的监管势在必行。平台需进一步细化标识规则，让标注更加清晰醒目。

三 | 比如，明确AI内容标识的位置、字号、展示时长，杜绝小字备注、一闪而过等“擦边球”形式。

四 | 平台算法也需持续迭代升级，向原创度高、有真人表达的优质内容倾斜，引导创作者回归创作本位。同时对AI违规内容，平台应畅通举报通道，完善惩戒与申诉机制。AI带货亮明“身份”是推动行业健康发展的必要之举。只有坚持公开透明治理，才能充分释放AI技术红利，推动AI带货在健康、合规道路上行稳致远。（樊楚楚）。

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Published on:00:44:05